We discover the vast benefits and ask "Why CBD?"


Scientific research on the effects of CBD remains scarce, growing anecdotal evidence shows it could help people with everything from general aches and pains to insomnia and may even help cancer patients overcome chemo-related nausea.

A recent Harris Poll (https://theharrispoll.com/) surveyed more than 2 000 people in the US about their experience, knowledge, and opinions regarding CBD and found that more than 85% of Americans have heard of CBD, and of those, more than one in five have tried it.

And what are all these people using CBD for?

More than half of the CBD-users surveyed – some 55% – said they use it to relax.

Half reported using it to reduce stress and anxiety, and the proportions of people who use CBD to improve their sleep and relieve pain (including muscle, chronic, and joint pain) were not far behind. Also on the list were relief from migraines, menstrual symptoms, nausea, and sexual enhancement. (source: Quartzy, 17 April 2019)

The majority of available evidence suggests that CBD may complement cancer treatment by stimulating appetite, reducing inflammation and combating nausea. CBD indirectly acts on the certain receptors, which may help with widespread pain relief by reducing inflammation.

Will I get high on CBD? Straight answer is No! We learn how CBD affects our bodies and minds.


Did you know that there is a system in our bodies comprised of receptors that interact exclusively with cannabinoids like CBD?

The discovery of receptors in the brain that respond to cannabis – and the subsequent identification of endogenous cannabinoid
compounds in our own bodies that bind to these receptors – has significantly advanced our understanding of human biology, health, and disease.

This concept is the cornerstone of cannabis as medicine.

These active ingredients in Cannabis directly interact with a complex network of receptors in the human body called the Endocannabinoid System (ECS). Think of it as a system of docking sites located in the brain and throughout the body, specifically designed to interact with substances like CBD. The receptors in the ECS are the most prevalent neuro-receptors in the brain and are prolific in the immune system, organs, bones and skin.

Studies in humans and animals have shown that CBD has effects which are simply astounding. In contrast to THC, CBD has no effect on heart rate or blood pressure under normal conditions, but in certain cases of stress it reduces heart rate and blood pressure.

    All natural lock & key

    Think of the ECS like a lock-and-key system inside your body. The lock (or internal receptor) is always present, waiting for the key. We know of two forms of ‘keys’ that can activate the receptor, one of them being endocannabinoids. These are naturally occurring compounds found in the human body. Phytocannabinoids are the ones found in plants that interact with the body in the same way. These phytocannabinoids found in cannabis that make up our CBD products.